What Audience Research Really Means Over the past two months, the marketing skill I have intentionally strengthened the most is audience research. Not the surface-level kind that fills out a persona slide, but the deeper kind that forces you to understand how people think, what they hesitate over, and what truly influences their decisions. For a long time, I approached audience research the way many marketers are taught to. Define the demographic. Identify the platform. Estim

How to Start a Marketing Research Project If I wanted to start a marketing research […]